Your home might be beautiful, updated, and in a great neighbourhood. But if the price is wrong, buyers could scroll right past it.
And in Durham Region’s current market, that’s a mistake sellers can’t afford to ignore.
What’s Happening in the Market?
In September 2026, 552 homes sold across Durham Region, approximately 22% fewer than the same month last year.
The average selling price was $828,141, down nearly 6% year-over-year.
Here’s what that tells us: buyers are taking their time, comparing properties, and being more selective.
The Biggest Mistake Sellers Make
Listing too high just to “see what happens.”
It sounds harmless, but an overpriced home can sit on the market while competing properties attract serious buyers.
By the time you reduce the price, you’ve already lost valuable exposure.
Whether you’re selling in Brooklin, Whitby, Oshawa, or Pickering, the first few weeks of your listing matter.
What Should You Do Instead?
Start with a realistic price based on recent comparable sales, not what your neighbour was asking six months ago.
Make sure your home photographs beautifully, shows well, and stands out online.
And remember, the goal isn’t to get the highest asking price. It’s to achieve the strongest possible sale.
Curious What Your Home Is Worth?
Every neighbourhood is different, and even homes on the same street can sell for very different prices.
Wondering what your home could realistically sell for in today’s market?
Send me your neighbourhood, and I’ll help you understand what buyers are actually paying.
Market data: TRREB September 2026 Market Watch. Statistics reflect Durham Region overall, not individual neighbourhoods.